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Federal Express Corporation (FedEx), the world’s largest express transportation company, on Monday unveiled its latest FedEx – Chennai Super Kings (CSK) digital film in India featuring three of CSK’s players — Mahindra Singh Dhoni, Ruturaj Gaikwad and Ravichandran Ashwin.
Titled ‘The FedEx Factor – Powering Bold Business Ideas’, the film is a tribute to India’s entrepreneurs. The film draws a parallel between the resilience of cricketers and the determination of entrepreneurs.
“Our multi-year association with CSK allows us to connect with millions of passionate cricket fans while reinforcing our commitment to empowering businesses,” said Nitin Navneet Tatiwala, vice-president marketing, air network, and customer experience, Middle East, Indian Subcontinent, and Africa, FedEx. “Just as success in cricket requires resilience and strategy, so does entrepreneurship. Every out-of-the-box business idea needs the right support to take shape, and we’re proud to help businesses turn bold visions into reality.”
Published on April 14, 2025
